Hope you are absolutely CRUSHING it today.

Let's talk about one of my favorite books, and one that has changed my life and business forever - 'Expert Secrets'  by Russell Brunson.

This is an absolute, MUST READ for any entrepreneur or business owner that wants to make more money with what they know, or add an additional stream of income.

I could talk about this book all day long, but I want to highlight some key points here in this blog post that I believe to be some of the most important concepts to grasp.

So, if you're a HUNGRY entrepreneur that's tired of not making enough cash, keep reading.

The number one MOST IMPORTANT STEP in this entire process is to identify who wants what you know - your Dream Customer.

Who are you actually trying to sell to?

Most entrepreneurs I see tend to do this backwards.

They come up with their thing to sell, then sell it to anyone and everyone they possibly can.

This is NOT how we maximize our money making potential.

We need to figure out who we’re selling to, and identify what their pain points, desires, and needs are.

This is so important because with this information, we can tailor our message and offerings to their specific needs and increase the chances of making a sale.

The offer itself is absolutely essential.

People don’t buy stuff that doesn’t solve a problem or a need (which is why it’s so important to get step 1 done right).

Expert Secrets teaches you how to create a compelling offer that is irresistible to your Dream Customer.

You want to make sure you address the biggest pain points that your dream customer has and show how what you're selling eliminates those problems.

A killer offer includes the right language, an emotionally charged story, and bonuses and incentives to make it stand out.

This is where we get into the world of Funnels...

and Funnels are probably my favorite thing in the entire world (seriously… I could go on for weeks about them).

A Funnel is a series of steps that guides a prospect through the buying process. It takes them from a complete stranger - 'who the heck are you?'  To pulling out that credit card and buying everything you have to offer.

Expert Secrets provides a framework for creating effective funnels that increase conversions and ultimately maximize revenue.

By leveraging the awesome power of funnels in your business, you can make the most of every lead and increase your chances of making a sale.

It sounds simple - I know.

And it is...

This is where we start leveraging info products, like online courses, ebooks, and membership sites; these are all great ways to monetize your expertise.

The idea here is to always be providing value and figuring out new ways to package the information that you have stored in your brain.

People will pay more for the same information if it’s presented in a way that’s easier to consume.

And Expert Secrets provides a step-by-step guide for creating and selling digital products, including how to validate your product idea, create high-quality content, and market your product effectively.

One way to go about this is to do more speaking engagements.

Speaking is another incredibly powerful way to monetize your expertise.

Some of you might be completely turned off by this idea, but if you can break out of your comfort zone, the results you can achieve are mind blowing.

'Expert Secrets' explains how to identify speaking opportunities, craft a compelling presentation, and use your speaking engagement to sell your products or services.

By leveraging speaking engagements, you can generate income and build your authority in your niche.

Last, but certainly not least...

you need to build your herd (as Dan Kennedy likes to call it).

Building your herd or tribe of raving fans is essential to monetizing your expertise.

Expert Secrets provides tips for engaging with your audience on social media, providing exceptional customer service, and creating a sense of community around your brand.

By building a tribe of raving fans, you can create a loyal customer base that will support your business for years to come.

If you’re looking to actually make money off of your expertise and build a successful business around your message, 'Expert Secrets' is a MUST-READ book.

By following the strategies and tactics outlined in the book, you can have confidence that you’re moving in the right direction.

You and I both know that you deserve more success than you currently have.

You’ve sacrificed more and have worked harder than most of the world is willing to.

Now it’s time to reap the fruits of your labor.

So, what are you waiting for?

Start implementing these strategies in your own business today and create the success you know you deserve.